


INFLUENCE. Wie man (andere) überzeugt. Nützliche Erkenntnisse der Psychologie
Marsoni
M251S
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Friday, May 29
INFLUENCE. Wie man (andere) überzeugt. Nützliche Erkenntnisse der PsychologieKaufen oder gekauft werden? ber die Psychologie des berzeugens Sie mchten andere von etwas berzeugen? Oder sich selbst davor schtzen, beeinflusst zu werden? Der Sozialpsychologe und Marketingexperte Robert B. Cialdini hat die Verkaufs und Verhandlungstechnik revolutioniert. Eingngig und unterhaltsam erlutert er in seinem Standardwerk die sieben wesentlichen Prinzipien, die uns in unseren tglichen Entscheidungen beeinflussen und wie wir diese an
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