Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Marsoni

M251S

$96.51

Get it in 3 business days with 1 day shipping. Friday, May 29

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global EditionThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the

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