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The language of liberation has always sold well. In 1929, women were hired by tobacco PR companies to march down Fifth Avenue with cigarettes held high, calling them “torches of freedom.” By
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Media Accent : Early Publicity stunts in PR history : Edward Bernays' Torches of Freedom Campaign in Newyork
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Torches of Freedom: Women and Smoking Propaganda
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In 1929, at the height of the women's rights movement in the United States, a group of young women marched in New York's Easter Parade and lit cigarettes in public. Newspapers described
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Torches of Freedom: How the world's first PR campaign came to be
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PDF) Torches of Freedom: Women, cigarettes and consumption
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From social taboo to “torch of freedom”: the marketing of cigarettes to women
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