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Your shade of dark yellow that was also a cigarette brand In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the orders ship within 1-2 business days.
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The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r/interestingasfuck
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World's ugliest colour' used on cigarette packets to put smokers off | The Independent
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The Lucky Strike cigarette pack underwent a famous transformation in 1942. The company changed from its signature dark green packaging to white, launching the iconic "Lucky Strike Green has gone to war"
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Pantone 448 C is widely known as the “ugliest color in the world.” This dark, murky green-brown shade, with the hex code #4A412A, is also called Opaque Couché. It was not picked
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What Do Cigarette Pack Colors Communicate to Smokers in the U.S.?
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Pantone 448 C is widely known as the “ugliest color in the world.” This dark, murky green-brown shade, with the hex code #4A412A, is also called Opaque Couché. It was not picked
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