![All it took was change and 1 campaign - How this brand became #1 in an intensely crowded industry [Monday Marketing Marvels]](https://valens-files.s3.amazonaws.com/DMC_EDM/DMC%2360-1.png)
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★★★★★ 5
This stuff DELIVERS 🖤
I was skeptical because…late night, total BS infomercials of yesteryear.
Before the delivery guy was off my porch, I was trying this out. Check out the pics.
This cupholder is from a 2010 vehicle— 16+ years of sun fading, easily wiped away. Super fast. (I did two coats on this cupholder and it was a bit better than the first coat). It doesn’t take much product or elbow grease. Rub it on and in, wait a few, give it another wipe and done. Like magic.
No harsh smell (there is a smell, but it dissipates quickly). There’s a tiny bit of a slippery feel (not greasy) that also dissipates.
Worth every penny.
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Reviewed in the United States on May 27, 2026
