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Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan “Mild as May.” The Marlboro Man campaign
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Making the Marlboro Man
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The history of the cigarette filter. Part 1: getting started. | by Henry Tudor
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Facts about the legend: Marlboro
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Marlboro
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Robert “Bob” Norris, the original Marlboro Man, passed away at the age of 90. Chosen for his rugged cowboy image, he later quit the campaign after telling his children he didn't
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How Marlboro Invented an American Myth to Conquer the World
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