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In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
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In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy
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In defense of Pantone 448 C, the so-called 'ugliest color'
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Is This Really the World's Ugliest Colour?
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