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1929 marked a bold moment in American social history when Edith Lee defiantly smoked a cigarette during the infamous “Torches of Freedom” march in New York City. Organized on Easter Sunday as
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We are what we consume
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Torches of Freedom: How Tobacco Companies Seduced Women | by Carlyn Beccia | History of Women
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Torches of Freedom: Women and Smoking Propaganda
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Edward Bernays' 'Torches of Freedom' Stunt Still Reverberates Today – The Intelligent Collector Magazine
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Women publicly fire up their 'Torches Of Freedom' Lucky Strike... News Photo
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Edward Bernays, the father of public relations, rebranded smoking from something unhealthy to something sexy. In 1929 he capitalized on the feminist movement and repositioned cigarettes with a “torches of freedom” campaign
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