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Edward L. Bernays, approached in 1929 to attract a new audience tobacco, orchestrates a "Torches of Freedom" march from coast to coast. (part 1/3), #prmuseum #pr #publicrelations #history
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It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He
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