


GENERAL IDEA, “ARTIST'S CONCEPTION; MISS GENERAL IDEA", 1971
Marsoni
M251S
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Friday, May 29
GENERAL IDEA, “ARTIST'S CONCEPTION; MISS GENERAL IDEA", 1971General Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945 1994), and Jorge Zontal (1944 1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social issues including consumerism, media consumption, the cult of the artist, and AIDS. General
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